ICAD presents George Lois Q&A
Tuesday, August 31st, 2010
OFFSET2010 in association with ICAD present George Lois in a special Q&A session in our second room Sunday October 3rd at 1600hrs.. Moderated by Fionn Davenport (Culture Shock, Newstalk) with an introduction from Pearse McCaughey (ICAD President) it promises to be an engaging occasion with a true legend and a great character.
Lois has a reputation of being among the greatest innovators in advertising: he put MTV on the map with the ‘I want my MTV’ campaign; brought the Tommy Hilfiger brand to international attention; and renamed Stouffer’s frozen foods products, Lean Cuisine and of course his iconic covers for Esquire remain icons in publishing.
George Lois’s main stage presentation takes place Saturday October 2nd at 1800hrs.











